Sunnyside Up Farmers' Market

Sunnyside Up Farmers’ Market is a fictional concept my group and I created for a project, all about making fresh, local food feel more accessible and engaging to students. It was part of a larger marketing and communications campaign, and my role as lead graphic designer was to bring the visual side of things to life through signage and print assets. I worked closely with a small team, and together we built a look and feel that was simple and cohesive. It was a great hands-on experience in turning an idea into something more real, while experimenting with layout, type, and colour in a way that felt natural and approachable.